Functional foods and feeds are a market where foods, drinks, snacks, and feeds have claims relating to the health benefits of the ingredient(s) in the product. The best-known examples are iodine in salt, vitamin D in milk, DHA in milk, and added vitamins in breakfast cereals. Regulatorily, these health benefit claims present a hurdle, because background research and clinical research need to be in place, with statements approved and reviewed by the FDA before the product enters the market. Verax Research can help navigate the approval process.

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